TheVIVgoods Slow Fashion

TheVIVgoods is the slow fashion brand I have been running single handedly since 2019. As with any e-commerce business in a highly competitive market, digital marketing was often more than 60% of my focus and time spent. It has provided me with four years of intense experience in social media marketing, content creation, e-mail marketing, web design (shopify and mailchimp/Klaviyo), and customer loyalty.

Here is a very small slice of the content I’ve created for Pinterest, Instagram, the Newsletter and Blog:

Launch date:
2019

PINTEREST CAMPAIGNS

Date:
Stats from Jan 2023

1.1k Follows & 41.5K monthly views

Designing an implementing ads and pins for Pinterest is something I have begun spending more time with since the Instagram algorithm change in early summer 2022. I’ve found it to be a highly valuable tool that has brought a significant boost of traffic to my website with less time investment than Instagram. Pins from early summer 2022 are still bringing traffic to my website today.

INSTAGRAM CAMPAIGNS

Date:
Stats from Jan 2023

1.8K followers average 2.9% follower growth

Instagram has been my main platform for TheVIVgoods. More than 60% of my sales come from my Linkt.ree back link. I use the Later app to plan out roughly 2 weeks at a time keeping in mind holidays, upcoming discounts and new product launches.

Video has become increasingly important which is why I have invested in learning Adobe Rush as I have found Instagram’s local editor to be unreliable. I am currently learning to operate a camera stabiliser (Gimbal) to take my reels up a notch. Through experimentation, I’ve found that behind the scenes reels as well as informational reels with a face in the cover image perform best.

MAILCHIMP

Date:
New Product Launch Campaign May 2022

275 subscribers, average of 61% open rate

Newsletters are one of my highest engagement content types. Though they always out perform the industry average newsletter open rate by 30% (according to mailchimp’s data). I limit my newsletters to once per quarter maximum, to prevent brand fatigue.

Writing newsletters is one of my favourite forms for content creation.

 

Blog & Interviews

Date:
screenshot from Jan 2023

Transcribing Interivews, Portrait Photography & Story telling

Writing the blog has been a labor of love. In early 2022 I began with a series of interviews with people working within the creative industry that I found inspiring, and I believed my customer base would as well. The experience taught me a great deal about transcribing interviews, asking clear and poignant questions, and helping non-models feel comfortable in front of the camera. I was able to use these interviews as content on Facebook, Instagram and in the quarterly newsletter.

I wish to continue writing about sustainability, conscious consumption and living a creatively fulfilled life.

Shopify

Date:
screenshot from Jan 2023

23% returning customer rate

Designing and running the Shopify website from the ground up was a surprisingly swift process. After building websites for clients in Squarespace, Shopify was a breeze and took less than a month to launch.

I check in with the data collected by Shopify and GA4  on a weekly basis to guide me in optimizing campaigns and new products.

Want to work together? Get in touch!
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