The Happy Designer
I’ve worked on and off for roots studio since 2015. Managing a team of (2) of designers in Mumbai, overseeing production of our manufactured samples and products, and flying back and forth between Berlin and New York has been a wonderful opportunity to roll up my sleeves in a VC-backed, social enterprise Startup
Premiere Vision Paris
Prepping Roots Studio for the debut at Premiere Vision Paris in the fall of 2018 was a huge undertaking. In only three months we rebranded, produced 600 new patterns and printed over 900 pattern swatches.
The silk screened flyer closed with a gold enamel pin was snatched up more quickly than we could keep it on the table. The design of this element was a true labor of love.
20 + Pitch Decks with brand-specific Mockups
Beyond preparing for the trade show, the team needed me to build and constantly update pitch decks with pixel-perfect garment mock ups.
Premiere Vision Trend Report
After communicating our work with the PV trend report group, one of our patterns was included in their round up that was handed to every attendee at the fair.
Designed and Sewn
Working with fabric samples, I had the opportunity to sew up garment and product samples for Roots Studio.
These pillow samples, that I quickly whipped together, drew the attention of several buyers at the show, which created connection for future collaborations