Roots Studio is a social enterprise that digitises the artwork of rural indigenous artist from India and China, and brings them to the western art licensing market. The artists are paid directly from sales made, and must approve the end use of their designs. This means they can prevent their village’s artistic legacy from being printed on something like a swimsuit or underwear.
My role as Roots studio was to manage a team of two designers in Mumbai, oversee production of samples and products. I flew back and forth between Berlin and New York, for sales meetings, and trade shows. I coordinated with media outlets to deliver design assets that were published by WGSN forecasting, and the Premiere Vision Paris September trade show trend guide.
Premiere Vision Paris Fall 2018 & 2019
Design, Execution and Sales
Prepping Roots Studio for the debut at Premiere Vision Paris in the fall of 2018 was a huge undertaking. In only three months we rebranded, designed 600 new patterns and printed over 900 pattern swatches.
These efforts laid the groundwork for future collaborations with Prana, Cotopaxi, Outdoor Research, and REI, among others.