153 Pages of Sustainable Knitting
Making Stories is a female-focused knitting knitwear publishing house. My main objective was to design the layout for their first book WOODS and also to clarify who they are as a brand and what that means.
Brand Style Guide
Designing a Style Guide for Making Stories required the melding of two fairly different aesthetics and after two rounds of feed back everyone was thrilled. The Mood board included the kinds of images I knew they would need to shoot for the book down the line. I kept the imagery relevant and the textures varied enough to stay fresh.
Because Making Stories needed a logo not just for their first book and not just for their newly founded publishing company, they needed a logo that could transform for each book they publish in this series. With several rounds of feedback and we achieved a logo that is both uniquely theirs, flexible and familiar in a comforting way.
Business Card with Logo Variant
The first book in the making stories series was a true testament to what is possible with quick learners and stubborn perseverance. The project began with a dream and limited experience. By the end of this 9 month project I had a new mastery of Indesign, Book design and Knitting.
Illustrations and Fashion Flats
Nearly every pattern in the book required that I create a schematic, an illustration that clarified the exact finished dimensions of the garment. The book was sprinkled with botanical illustrations that I hand drew and digitized.
To Fund the publication of their first book WOODS, the Co-founders headed to Indiegogo where they not only met but surpassed their goal of 30K. With any crowdfunding campaign, branded swag is a must. Together we designed a post card, a business card, a tote bag and a set of stickers.