Through deep conversation Alexis Knowlton, the gallery’s founder, and I developed a brand for the space which embraces the duality of the Gallery's name and a snarky feminist attitude as a nod to the international female artists whose non-art will be presented there.
The logo was designed to lend itself well to 90° corners as flyers and banners will be its most prevalent use case. Above the logo we chose a quote from Sartre's 'No Exit', "Human feeling. That's beyond my range. I'm rotten to the core." The quote is a conversation starter and a bold statement about the space.
Alexis asked me to take risks with the splash page and make it unforgettable. Combining gold glitter texture, gradients, patterns and undulating line spacing the splash page is both totally daring and totally digestible. Together we developed the background pattern which we have discussed turning into bathroom wallpaper for the space(!!).